Brands are Investing in Female College Athletes

There is a new dynamic backcourt in college basketball and brands are paying attention. UConn stars Paige Bueckers and Azzi Fudd are already getting compared to legendary Connecticut duo Sue Bird and Diana Taurasi. Expectations are extremely high for the two young stars, but they are used to competing at the highest levels. They have been competing together since they were teammates on FIBA U16 Women’s Americas Championship team. In the first year of NIL deals, brands are ready to invest in the best friends and the current momentum behind female athletes. Paige Bueckers- Gatorade Gatorade made a statement by […]