#134 Jordan Gardner - "Multi-club Ownership is the Future of Soccer"

Welcome to episode 134 of Sports Management Podcast.

Jordan Gardner is the former CEO & chairman of the board for the Danish soccer team FC Helsing?r and a consultant to the Twenty First Group. He is considered one of the best football executives in the world and in this episode we spoke about:

• Why is multi-club ownership is the future of football
• Choosing to invest in FC Helsing?r
• Being a minority owner of Swansea City Football Club
• ow much say a minority owner has
• His opinion about the Saudi Pro League?
• Leveraging data in football clubs
• Why European clubs are attractive to American investors

And much more!

WATCH ON YOUTUBE: https://youtu.be/_IpsztZD-cI?

Time stamps:

00:00 Intro
02:49 Why Americans Invest in European Clubs?
05:23 Multi-club Ownership in Soccer
08:37 Commercial Opportunities?
13:00 Investing in FC Helsing?r
18:40 Pros and Cons with European Clubs
22:23 Saudi Pro League?
24:07 Jordan?s Background?
27:54 Being a Minority Owner?
31:40 Jordan?s Best Advice?
35:00 Jordan?s Leadership Qualities
37:22 Outro

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