#143 Marcus Walfridson - Founder, Sarasota Paradise

Welcome to episode 143 of Sports Management Podcast.

Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author.

Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him?

Get ready to learn:

• How he managed to start a club during covid
• Why he got fired as a coach from Link?ping
• How he managed to go 10 days without speaking, reading or writing
• Why branding is so important to Sarasota Paradise

And much more!

WATCH ON YOUTUBE: https://youtu.be/Vnrd-cvYyWE?

Timestamps:

00:00 Intro?
01:35 Sarasota Paradise?
10:00 Finding a Stadium
11:11 US Soccer Landscape?
12:55 The Sarasota Brand
18:25 Revenue Streams?
25:04 Being a Soccer Coach?
31:46 His Book: "Lessons From the Beautiful Game"
33:21 Being Smart Without a Degree
37:44 10 Days Without Talking
42:18 Bumps On the Road
46:06 Marcus' Best Advice?
48:03 Outro
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Walfridson's Channels:

https://www.linkedin.com/in/marcuswalfrid/?
https://www.instagram.com/marcuswalfrid/?
https://twitter.com/marcuswalfrid?
https://connect.marcuswalfridson.com/profile?

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Sarasota Paradise's Channels:

https://www.sarasotaparadise.us/
https://www.sarasotaparadise.store/
https://twitter.com/srq_paradise
https://www.instagram.com/sarasotaparadise/

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