Sports Management Podcast

Release Date: 09-22-2025 00:30

Welcome to episode 209 of Sports Management Podcast.

Today’s guest is Maike Wellmann - a brand specialist, entrepreneur, and founder of Swim & Move Academy. Maike went from regional swimmer to building a thriving swim school and helping athletes and federations shape authentic brands. '

We spoke about:

  • Why authenticity beats copy-paste branding
  • How Swim & Move grew from 5 ? 50+ classes in 2 years
  • Branding workshops for federations & athletes
  • Why hard skills can be taught, but passion can’t
  • Lessons in consistency, self-care & scaling a business

And much more! 

Time stamps:

00:01 Intro
07:27 Swim school growth from 5 to 50 classes
09:09 Authenticity in branding
13:49 AI & branding workshops for federations
31:50 Recruitment: hard skills can be taught, soft skills can’t
34:29 Consistency + self-care in entrepreneurship
37:17 Taking a step back: aligning brain and heart

Follow Sports Management Podcast on social media

Instagram
Twitter
LinkedIn
YouTube

www.sportsmanagementpodcast.com