#209 Building Authentic Sports Brands | Maike Wellmann on Swimming, Entrepreneurship & Athlete Identity

Welcome to episode 209 of Sports Management Podcast.

Today?s guest is Maike Wellmann - a brand specialist, entrepreneur, and founder of Swim & Move Academy. Maike went from regional swimmer to building a thriving swim school and helping athletes and federations shape authentic brands. '

We spoke about:

• Why authenticity beats copy-paste branding
• How Swim & Move grew from 5 ? 50+ classes in 2 years
• Branding workshops for federations & athletes
• Why hard skills can be taught, but passion can?t
• Lessons in consistency, self-care & scaling a business

And much more!?

Time stamps:

00:01 Intro
07:27 Swim school growth from 5 to 50 classes
09:09 Authenticity in branding
13:49 AI & branding workshops for federations
31:50 Recruitment: hard skills can be taught, soft skills can?t
34:29 Consistency + self-care in entrepreneurship
37:17 Taking a step back: aligning brain and heart

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