Sports Management Podcast

Release Date: 10-20-2025 00:30

Welcome to episode 213 of Sports Management Podcast.

Todays guest is Elias Gallego – the VP of Business Development, Marketing and Media at Sporty Group and Football.com

We spoke about:

  • The sports media landscape
  • Expanding to Latin America, Africa and more
  • Balancing brand consistency across media, betting, entertainment and tech
  • Elias’ journey through sports

And much more!

Time stamps:

00:54 Sporty Group vision
01:59 Building SportyTV Nigeria in 4 months
06:13 Free-to-air model & European rights
08:12 Brazil strategy: Serie C rights + YouTube access
10:17 “Curated content is king” philosophy
12:10 Multi-country production hubs 
13:39 Mobile-first, highlight-driven model
17:10 Balancing global brand with local identity
20:35 ROI and brand impact in multi-vertical business
23:20 Future of sports media & smart TV expansion
27:59 Watch parties and interactive fan experiences
37:07 Career advice: “Hard work and passion are non-negotiable

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