#218 The Business Behind America's Fastest-Growing Padel League - Luis Fernando Ramirez, CEO of NPL

Welcome to episode 218 of Sports Management Podcast.

Today's guest is Luis Fernando Ramirez ? the CEO of National Padel League ?(NPL)

We spoke about:

• Juggling being CEO of NFL with commercial responsibilities for Bull Padel
• Padel's potential in the US
• Challenges and opportunities for Padel
• The importance of digital broadcast and streaming

And much more!

Time stamps:

00:00 Intro
00:42? Why Luis rebuilt the NPL from scratch
02:10? The first version of the league ? what was broken
04:03? How the NPL expanded to 42 cities
06:58? The business model behind the league
08:20? How Racket360 powers streaming + scoring
11:12? Creating the NPL pyramid: juniors ? amateurs ? pros
14:33? The partnership with USPA
16:48? Why amateurs are the key to U.S. padel's growth
18:26? Why padel is exploding in the U.S. (data + trends)
21:17? The long-term vision ? becoming the MLS of padel
24:09? The future of pro padel in America
26:40? How to build sustainable leagues
29:55? Luis' advice for young sports professionals
35:00 Outro

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