#228 Why Women's Football Is the Best Sports Investment of the Next Decade | John P. Reynal, CEO The Women's Cup

Welcome to episode 228 of Sports Management Podcast.

Today's guest is John P Reynal, the President & CEO of The Women's Cup - one of the most ambitious global platforms in women's football.

John has spent his career building sports properties across continents and in this conversation, he makes a bold case: women's football isn't charity - it's one of the most undervalued growth opportunities in sports.

We spoke about:

• Why over-investing early matters
• How TV rights and valuations are lagging behind reality
• Why the next decade of women's football could reshape the entire sports industry.
• His unconventional journey to and through the sports industry

And much more!

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Listeners of the?Sports?Management Podcast?get an exclusive?20% off?on?SportsPro+ with the code?SMPOD20.?All you need to do is head to?sportspro.com/membership?and start exploring today.

Time stamps:

00:00 Intro
02:21 Why women's football is a massive investment opportunity
04:18 "Women's football is a business"
04:50 What over-investing really looks like
06:53 Building a premium brand through experience
08:21 Fixing the production problem in women's football
10:07 How media rights unlock real growth
11:09 Why the US women's football model is different
13:30 The danger of women's teams as afterthoughts
15:45 Rethinking how women's football is marketed
21:58 Why investors are flooding into women's football
23:00 From $1M to $150M franchise valuations
26:01 Latin America's untapped audience power
31:01 The audience shift every club must prepare for
32:43 Why Brazil 2027 will change everything
45:00 Outro

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